Enabling the residents of Ku-ring-gai to reduce their carbon emissions
Working together to imagine a zero emission future by 2040
Client
Ku-ring-gai Council
Team
Lenny Hanniford, Graham Iversen, Megan Carter
Date
July 18 2022
What we did
The Ku-ring-gai Council website have a sub category with information about the Net Zero Communities program. They have recently undertaken research into how to encourage the community to participate in their programs. Our task is to translate the findings into actionable solutions. This could happen digitally, through workshops, and/or through other mediums. It requires understanding how real people want to receive information and understanding how to get the community excited about, and engaged with the program.
What we made
We designed a mini website, accessed through the main navigation. On arrival, users are presented with a set of context setting questions, which funnels them to a personalised solutions page . We discovered, the current website presented a barrier between the residents accessing relevant, digestible, actionable information. Our solution closes that gap, and empowers the user to make a real change in their carbon reduction
The Challenge: "Help me make a difference"
We began by using the extensive secondary quantiative research provided to us by Ku-ring-gai Council. We were looking for insights, trends. We had an initial kick-off meeting with our client, they were able to expand on their requirements in more detail, and what the council had achieved to this point with regards to zero emission, we were able to get the answers to some key questions, to help form a hypothesis.
The current experience
A heuristic evaluation of the current website, revealed current problems with the UI and the overall experience. The blue line represents the trajectory our users go through.
